euro europe flat to down 5%. we are supposed to be short of food this this world. did everyone just buy the equipment they needed? >> no, i don't think so. so overall, i think the fundamentals for our industry are still extremely good. and we are in the middle of a big paradigm shift. so that means we need to feed that growing world population. but of course in certain regions, things go up and down once in a while. we have very strong years. in south america, they basically remove the state finance system and they will invest $35 billion in subsidies or in loans which are available for farmers which is good news as well. >> great. now, if you are very small in cis, china and some in africa, but doesn't make this so you should be shifting resources there or are the markets taken by other companies? >> no, they are not. we are the first to produce in africa and we opened last year in algeria which is in a rather safe environment. and assembled a thousand tractors. this year, we will double production. we are the first to manufacture on the continent, and then we ent

rental business in europe, which is a huge business in europe. it's about about third of people's travel or done through rental properties in europe. that business is doing very well starting off the year. so europe, which has been a soft spot for some time seems to be starting the year a little bit stronger. and the u.s., u.s. travelers, leisure traveler has been out there traveling and continue to travel. so, no, we don't see a weakness. >> how about obamacare as a problem for hiring? as a problem for trying to figure out what people want to do in terms of building new hotels? >> well, we built it into our planning, it doesn't impact us at all. for the smaller businesses that are trying to build hotels and hire people, it does come into their thought process. i hear it from them when they're talking about building hotels and what does it mean to them and what will their cost be? i think unfortunately, it probably means they understaff a little bit to cover for it. i haven't heard yet it stops people from doing projects, but it may change. it's

how do you explain europe being so strong? >> a couple of things. we brought a bunch of new models to the marketplace there, and again in any product company, new sales with great features, we really hit that market hard with a bunch of new models and great features. here in the u.s. a couple of things happened in the fourth quarter. the aluminum markets, let me put it this way. anything with an outboard on it, pontoon, salt water or fresh water fishing, have been growing significantly. we wanted to get boats positioned in the dealer network as we come into the season so they could do well. and smaller fiberglass products, which is a difficult place to be, we had a bunch of new product coming, so we wanted that in the dealer networks so we could get ready for the selling season. >> it all worked. >> we're confident to sell it at the retailers. >> the life fitness, which is what i have, is not a cheap machine. these are expensive machines, but your numbers are up big. is that clubs buying them or is that people having in-home gyms? >> no, we don't re

a little europe too. he smashed the reservation, safety fire concerns, they seem to be going up, and even the cost of batteries. in fact, musk turned the biggest worry about the economies of scale batteries into the greatest opportunity, which is the giga factory he's proposing. and seemed to role out that -- you know, something he thinks will have a conly for what henry ford did. mass production for electric vehicles and beyond. plus musk's other enterprise, solar city. do you want contrast? today's the birthday of the greatest inventor of our times, steve jobs. everyone is in his shadow. but the next three execs to cast giant shadows of their own are the 42-year-old elon musk, the 40-year-old larry page from google, and the 29-year-old mark zuckerberg. jobs is very generous, but musk is a modern day henry ford and nicola tesla. pages are einstein, and zuckerberg is our alexander graham bell. all among the all-time greatest inventors and thinkers of their eras. stick with cramer. [ male announcer ] these

even in a moment when europe's coming back. it's bad news for the stock market. tenth explanation for the pain, the meaninglessness of earnings reports. oh, boy, so many good ones. but they've meant nothing. nothing at all. person like me that does research, it's ridiculous. people have been crowding to the hyper growth stocks, but that came to an end today. no bargain hunters, just bargain haters. meanwhile, the charts, they're just plain hideous. although, eventually we'll reach oversold territory, and we could get better. remember what we saw on off the charts last week, we said it could be another leg down. we're in that leg. means the downward sloping charts are in control. i've been saying for a little bit, i haven't liked this market all that much and urge you to sell these up openings. that's been right to do. we're carrying a large cash position for actionalertplus.com. i thought it was time to do a little picking later in the day. but you know what, for now, the sellers keep coming out the woodwork at every level. in the end, though, i find it hard to b